Website SEO in simple language | How to multiply your sales with SEO؟
SEO, in simple terms, means “search engine optimization”.
_It refers to the methods that websites use to appear in the first rankings of the results page.
SEO, one of the most widespread digital marketing methods, optimizes your website in two ways:
On-page optimization: Finding keywords used by searchers and producing targeted content
Technical website optimization: Ensuring that pages are found and indexed by Google
What is the goal of SEO? Greater visibility in search results; Increasing relevant inbound traffic; Being easily found by Google; Greater credibility in the online space
- Generally, we have two types of SEO:
1. On-page SEO:
_Writing useful content for the user, creating internal and external links, optimizing the content structure, checking the frequency of keyword usage in the content, observing the headings (H1, H2 tags) (Title 1, Title 2)
The most important topic in on-page SEO (is site speed)
2. Off-page SEO:
_Getting backlinks, advertising and marketing on social media
SEO requires time, continuity and continuous follow-up, and also attracts traffic from natural search.
- What is the main goal of on- and off-page SEO?
On-page SEO: On-page SEO focuses on optimizing the visible parts of web pages, such as content and images.
Offpage SEO: Off-page SEO focuses on optimizing the website’s online reputation and increasing the quality of links received from the web.
What is an SEO title and its impact on site SEO: The SEO title of the title tag (SEO Title) is called a title that is displayed to users in blue and in a large font in search results.
Meta description and its impact on SEO: Meta description (Meta Description) is a short and concise explanation that is displayed to us under the SEO title in search results.
*What are the tips for optimizing the body of content for SEO?
Use the main keyword in the first 100 words of the content
Write non-duplicate content
Write valuable and useful content
Write content that matches the user’s search intent
*Find the keywords for your pages…
A keyword is a word that you want to generate traffic for.
*Image optimization tips for SEO:
Increases page loading speed.
Helps search engines better and more fully understand the topic
*Creating internal links between pages in SEO: An internal link is a link that connects different pages of a website to each other. Internal links can be used in the body of the content, or in the main menu, footer menu, or sidebars.
*Backlink:
_Backlink means the presence of a link to your site on other sites, which if properly linked to your site will have a positive impact on improving your site’s SEO.
Impressions:
_This term determines the amount of time your site’s content is displayed in Google results. It doesn’t matter whether the user scrolls the page or not! As long as your site is visible in Google search results, it’s enough.
Submit:
The submit phrase, which is related to sitemaps, displays the number of registered addresses for your site in Webmaster Tools.
Index:
_Index means registering the content and materials of your site by search engines. The difference between submit and index is that submit shows the number of addresses registered in Webmaster Tools, but index shows the number of addresses approved by Webmaster Tools that will be displayed in Google results.
Web master tools:
_Webmaster Tools is a control panel that Google has provided for you to register addresses and manage your site’s SEO. (In the new version of Google Webmaster Tools, the name of this service has been changed to Google Search Console)
How can we increase our sales by SEOing our site?
- Finding the right keywords
- Producing engaging and useful content
- Optimizing product pages
- Smart linking
- Getting backlinks from reputable sites
- Site speed
- Getting customer feedback and ratings
- Continuing SEO
*How much does SEO increase website sales? (Statistics are approximate)
A study showed that when a site moves from page two or three of Google search results to page one, its visits increase 5x in the first month, and nearly 9x in the second month.
- Final words:
_Finally, it should be said that SEO is like a flashlight that illuminates your site in the darkness of the internet for customers. The better and more systematically you work on SEO, the higher your chances of being seen and attracting customers.