Which type of site will generate better sales for us?

Having a website is essential for every business today.

But the real question is: “Which type of website can generate the most sales for us?”

Choosing the right type of website can make a big difference in customer acquisition, sales, and brand growth.

In this article, we’ll look at the most common types of websites, their pros and cons, and which one is best for your business.

1. E-commerce Website

What is a shopping website?

An e-commerce website is a website used to sell products and services to customers. These types of websites are common in the e-commerce and online sales industry, allowing businesses to offer their products to customers online.A store website usually includes: providing product information, prices, images, descriptions, and technical specifications. Business owners on these websites can also provide inventory management systems, online payments, shopping carts, and other tools for the convenience of buyers.

Through a shopping website, users can search for products, add the desired product to their shopping cart, and finally receive their product by paying online. A shopping website can also collect customer information and provide features such as user registration, personal account, and a feedback and comments system for business development.

* Benefits:

• Direct sales of products or services to customers
• Reduce costs
• Possibility of connecting to a banking portal and secure payment
• Managing orders, inventory and shipping
• Ability to connect to social networks and mobile applications
• Automatic sales without manual intervention
• Connection to shipping and accounting systems
• Increase sales with targeted Google ads and SEO
• More confidence
• Ability to easily compare products

*Disadvantages:

• Requires professional design and ongoing support
• High competition in the job market

*Who is it suitable for?

_If you have products or services to sell (clothing, digital devices, crafts, or even online education), this type of site is the best choice.

2. Corporate Website

_ Corporate websites are among the websites that can be more powerful than any other type of website on the Internet, both in terms of content and profitability for the company.Corporate websites today act as a representation of the company in question. Because users do not have the opportunity to be physically present at the company’s location, a website designed as a representative of the company can be a representative of the entire company.

Which companies is this type of site designed for?

_Technical and engineering companies:Because they usually have a large portfolio of products and services, they can provide their portfolio, data, and services to targeted users on the website in a highly targeted manner, in an integrated and secure platform.

_Airline companies:To facilitate their customers’ affairs, they manage ticket purchasing systems, tour purchasing, etc. through online and internet purchases, which is much more convenient for them.

*What are the features of a corporate website?

• News and articles section, portfolio, product section (in the form of product introduction or online sales)
• Image gallery section or video gallery, image category
• Service introduction section, partner introduction section, brand introduction section
• Customer reviews section, various navigation menus on the site, introduction or product sliders
• Service counter section, map and location section, contact us, about us, etc….

*Advantages:

_Complete introduction of the brand and services

_Ability to display projects and portfolios

_Strengthening the trust of customers and partners

*Disadvantages:

_They do not sell directly

_Needs to be combined with content marketing to attract customers

3. Personal Branding Website

What is a personal site?

_A personal website is a page on the web created by an individual whose content is about personal matters and not about organizations, companies, or institutions. Personal pages are primarily created for educational or entertainment purposes, but they can also be set up for marketing purposes for a personal career.

“For example, people can post their skills, experiences, resume or biography on their personal page, connect with other people through their interests, or even express their personal opinions.”

*Advantages:

_Personal branding and resume display

_Possibility of attracting customers for specialized services

_Ability to provide content

*Disadvantages:

_It is based more on the individual’s personality than the organizational brand.

_Need for continuous activity to attract visitors

Instructors, consultants, designers, and those who work based on personal expertise.

4. Content-based Website

_A content site is built on publishing articles, videos, and educational content. These sites generate revenue through SEO, advertising, and affiliate marketing.

*Advantages:

_Attracting more visitors through Google

_Possibility to earn money from advertising and affiliate marketing

_Converting visitors into potential customers for your store or other services

*Disadvantages:

_Need for continuous content production

_Time-consuming to achieve high income

Conclusion:

_Choosing a site depends on your type of business, goals, and marketing strategy.

×If you have direct sales: (shopping site)

×If service and branding are more important (corporate website)

×If the focus is on you (personal site)

×If you want to earn money from content (content site)